Time to put to rest one of the worst kept secrets in the area. Today I am burying the name and my association with “Reed Rothchild”. For the new readers who are unfamiliar or anyone else out of the loop, My real name is Jake Komara, not Reed Rothchild. I started the name back in 2007 when I lived in Las Vegas and every time I got put on a bill to DJ, my name would always be spelled wrong which drove me crazy. Since I kind of look like an even more mongoloid-ish version of John C Reilly, I decided to change my DJ name to “Reed Rothchild”. Another awful idea looking back at it. Get tired of people spelling your name wrong so change it to a longer one. Plus, I was really a big fan of the movie Boogie Nights. No more nicknames, no alias’s, it’s just Jake from here on out
Right now half of you are saying to yourself “who gives a flying fuck” and like, 4-10 of you are saying “what’s next, Jake?” Well, let me address the 4-10. I won’t be changing the Head of Rothchild name or brand since I have been fortunate enough to get it to the point where HOR isn’t about just “Reed Rothchild”, It’s become more of a general movement, mindset, and follower base. I am simply the Kim Jong Il serving the republic and founding president which has died today, Reed Rothchild. I will work restlessly to continue to build the republic by providing laughs, discussions, and music to all who choose to listen. In addition, we will be relentless in crushing fuckery, hypocrisy, and all enemies who stand in our way. I have since put off DJing indefinitely to focus bringing up younger, hungrier people, who are humble, work hard, but need help getting noticed. That challenge starts today. For all of you who came out to a DJ gig of mine, listened to a mix, did a shot with me, hit the after hours shenanigans, I just want to say thank you and I will NEVER forget you and the times we had together. Here’s to making 12 more years of great memories!
Now we mourn today. For that skinny jeans, Starter Jacket, Jordans wearing bama is gone, just call me Jake. All Hail the HOR Republic.